BID WRITING

How to win tender bids

I know a thing or two about how to write tender bids and produce presentations which reflect the client’s brief and win contracts…”

I’ve helped North East businesses win over 1,000 competitive pitches. Whilst there are no guarantees when tendering, I’ll give you the best chance of success.

With over 25 years experience preparing contract-winning tender bid proposals and presentations, I have a deep understanding of how to read a creative brief and answer the project aims.

I am able to grasp the requirements and translate the brief to come up with creative solutions. Articulating the vision and constructing the necessary tender bid document submissions in order to tick all of the boxes.

I know how to present the concept in an engaging way; writing persuasive content and producing visual images that inspire key decision makers and win contracts.

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Ann engaged with prospective clients, wrote bids and produced documentation to pitch for competitive tenders. This led the way to us securing over £1million of contracts…

Simon Graystoke-Dews | Managing Director | Trapeze Creative Ltd


BID WRITING | Services


I offer my bid writing services on a freelance consultancy basis. I can be ‘white-labelled’ and appear to be part of your company, work in collaboration with your team to deliver each bid project.

Two North East Creative companies who have recently employed my services on this basis to help them win competitive bid contracts are Trapeze Creative and Sheridan Design.

In both cases my focus was to produce and collate all the necessary documents to fulfil the requirements in the invitation to tender (ITT) and satisfy the client brief criteria. 

Along with creating the content for the design proposal and creative concept, I was involved in updating the company’s Health & Safety Policy and associated documents such as the Risk Assessments and Method Statements.

In addition to producing the bespoke tender bid documents, I added value by creating branded company templates for each business, which they’ve used in future tender bid submissions.


Case Study 1: Trapeze Creative

Trapeze Creative design, manufacture and install large-scale 3D display schemes and sculptural pieces for retail environments and shopping centres.

Working alongside the directors, I prepared all the tender bids documentation to pitch for major seasonal display contracts. Writing persuasive copy for the proposal and inspiring content for the presentation. Producing all the Health & Safety documentation necessary to gain the accreditation required to fulfil the contractual requirements.

Within 3 months of working together we successfully won competitive contracts worth over £1 million.

Projects won included:

  • Eldon Square new Christmas display scheme contract for 3 years,
  • Liverpool One – refurbishment of exiting stock and creation of large-scale display pieces,
  • Telford Shopping Centre – supply of Christmas Decorations and Santa’s Grotto 2014 – 2016,
  • St Stephen’s Hull – Christmas display scheme and installation 2014 – 2016,
  • Golden Square, Warrington – 3 year contract to design, supply and install their seasonal display.

Case Study: Sheridan Design

Sheridan Design are an established creative agency specialising in design for print, digital and exhibitions for the museum, culture and heritage sectors.

Due to my bid writing experience and skills, I was approached by the Managing Director to focus on this part of the business. Collaborating with the talented in-house creative team, I produce the creative proposals and tender bid submissions. Writing all the copy and pulling together the necessary Health & Safety documentation listed within to invitation to tender.

To date, working together we have successfully won new projects worth over £155k.

Projects won included:

  • Mail Rail – pop-up touring exhibition for The Postal Museum, to promote a new heritage attraction and visitor experience due to open in 2017,
  • Great North Greats – touring exhibition for Great North Run Culture, celebrating the North East’s industrial and sporting heritage,
  • Generation Project – branding, website and marketing material,
  • NewcastleGateshead Initiative – corporate communications, visual identity, print and digital contract.


Intrigued? – Discover how I can help you produce contract-winning tender bids.

Book a free 30mins Discovery Call >